Dew’s campaign progress

Dew Smith Content Strategist Vendasta

Content Strategist

Level 1

Guild: Vendasta Technologies

Following: Marketing agencies & professionals

Type: B2B SaaS

Skills:

  • Wrote high-quality, SEO- and user-focused blogs to rank on the SERP

  • Consistently generated new ideas and strategies for the entire Vendasta pipeline, from lead-gen content to sales collateral

  • Assisted in building paid marketing campaigns on AdWords and FB

  • Managed guest posting to ensure quality & increase the reach of the blog

Managing Editor

Level 2

Guild: Vendasta Technologies

Following: Marketing agencies & professionals

Type: B2B SaaS

Skills:

  • Owner of the strategic vision and growth of the blog and content strategy – managing a team of four content creators

  • Coordinated, assigned, advised, and edited supplementary content including studies, case studies, emails, and other collateral 

  • Assessed blog performance to track and identify new opportunities 

    • Increased organic blog traffic by 140%, MQLs by 62% in one year

  • Re-branded the blog newsletter—grew subscribers by 35%

  • Created and managed other marketing campaigns through email, social media, Facebook Ads, Google Adwords, and more.

Level 3

Brand Strategist

Guild: 7shifts Technologies

Following: Restaurateurs & hospitality management

Type: B2B SaaS

Skills:

  • Owner of the brand voice and tone—crafted an engaging, insightful, and helpful brand voice that furthered our mission with our target audience

  • Strategize & craft content for all channels (web, product, social, blog, etc)

  • Owner & creator of the social media strategy to boost brand equity, lead generation, and customer engagement—grew audience by 100%+ in one year

  • Track & assess website, social media, and blog performance to identify new optimizations and growth opportunities

  • Executed new brand strategies (7shifts for Education, 7shifts Community)

Senior Content Marketing Manager

Level 4

Guild: Unity Technologies

Following: Game developers

Type: B2B SaaS

Skills:

  • Develop a cohesive, omnichannel content strategy to successfully launch and grow adoption of Unity's new multiplayer products

    • Grew 2022 product exploration by 38%, overall adoption by 200%

  • Envision & execute compelling campaigns that reach 100ks+ developers

    • Ran a multiplayer launch campaign that reached 6.1k new users, drove 24% signup increase, and 8k+ views to multiplayer report in one week

  • Envision and execute compelling ideas that provide content for case studies, white papers, emails, ads, websites, blogs, webinars, and more

  • Coordinate successful launches of new products from beta to GA

Level 5

Senior B2B Marketing Manager

Guild: Mistplay

Following: Mobile game publishers & developers

Type: B2B SaaS

Skills:

  • Content owner of the website:

    • Develop plans to improve SEO, UX/UI, and overall performance of the website

    • Track performance of the website from SERP rankings to conversion rates

    • Hire and project manage a freelance web dev to build out new features and functionality

  • Own the content marketing strategy:

    • Develop a 3-tiered approach to content, from SEO articles to thought leadership to industry reports and project manage all content production

    • Own the SEO strategy and performance of content – increasing organic landing page traffic to resources by 195%+ in Q3

    • Project manage an external agency to scale content production